First, where is the money?
Generally, it’s really important for us to build business models that work. I addition, we can’t all be chasing after users, individual users.
For example, mobility as a service. I love it. Although I’m deeply, deeply, passionate about mobility as a service, but we have a user acquisition problem. For this reason, each one of us in the industry has 50 mobility apps on our phones. The idea, then, is to integrate into city-based mobility as a service apps.
While, the only issue then is, if we travel across city borders, we all end up with 50 individual city based apps, all integrated, and fantastic.
Given that, the reality is integrated means that we need to integrate into those apps, It’s not good enough anymore to get 3% or 5% of the residents of a city. Whereas, we need to get 50%, 70%, 80% of the residents of a city and the visitors to a city to use mobility services.