Ben Pullen, CEO & Co-founder of Generation.e talks about transformation to smarter mobility and start-up establishment.
My name is Ben Pullen.
I am the Co-founder and CEO at Generation.e.
Generation.e has the mission to inspire transformation to smarter mobility.
We have been achieving this mission through two main events that we run in Europe, the Middle East, and Africa.
One is the Electric Vehicle Road Trips and Smarter Mobility Summits.
I was amazed by Tesla back in 2013, and thought more people in the world need to know more about these early electric vehicles.
So I took it upon myself to set up the Electric Vehicle Road Trip, which we launched in Europe in 2016, and since then scaled that event accross Europe, Middle East, and Africa.
But I quickly realized that electric vehicles are not the solution for all of the problems that we have in mobility. And in fact, that a combination of micro, active, shared and public transport that are really gonna serve the mass population and insure that we can reduce our impact on the environment.
I see a huge uptake in cycling, unfortunately and for some bizarre reason, increases in SUV ownership, lower public transport ridership, electric vehicle adoption increase, especially in Europe, and I see an overall demand for medium to long distance trip droping mainly because an increase in staycations, home working and the use of virtual conferencing tools. Public perception have shifted.
We focus a lot on the visual experience for the audience to create something that resembles live TV. At the end of the day you can have the best content but if the audience is not engaged, the message will get lost.
I hope so, however it’s too early to tell as we are still in a state of adjustment.
The audience and key stakeholders are still getting familiar with these new tools and methods of delivery. However, we will always include a virtual element into our physical events going forward to keep event emissions down and expand the audience can benefit from the event.
Obviously, one of the main benefits of a physical event is the networking element. So we’ve worked really hard to make sure that networking plays a key role in our digital events with speed networking, which is face to face networking with the speakers and the delegates.
One thing that’s come from this crisis is that it increased public acceptance for a range of different mobility solutions. So let’s use this as an opportunity to create a smarter mobility world.
Mobility Makers Team
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