Trust in Transit: Rebuilding ridership by understanding and influencing traveler behavior with real-time data, touchless fare payment and incentives

In these uncertain times, one of the keys to bringing travelers back onboard public transit is understanding in real-time how and when they are traveling and influencing that behavior to drive ridership that is safe and manageable.

In this webinar, our experts will explore how to use data from rider apps, on-bus hardware, and fare payment systems to effectively understand and influence traveler behavior including where travelers are going, mode usage, and traveler needs and wants.

Moovit’s Frank Kopas will discuss how agencies can utilize apps as rider engagement tools and to drive data-based decisions to evolve operational plans. Cubic’s Robert Sprogis will provide an overview of how municipalities, transit agencies and operators, and large businesses can leverage rewards and incentives to manage travel behavior and passenger loads. Cubic’s Gary Yamamura will provide an understanding of the types of rich data produced by account-based fare payment systems. Cubic’s Bonnie Crawford will provide use cases for marrying the rich rider and operational data for improved traveler experiences.

This webinar will:

• Explain how transit agencies can earn and instill trust with their travelers;
• Explore how apps, on-bus hardware, and fare collection systems can provide data, even as habitual travel behavior has changed to adaptive situational-based behavior;
• Explain how using incentive programs can drive riders back to transit and drive changes in traveler behavior;
• Explain how agencies need data based on travel behavior (what they want, where they are, how they are traveling) to have the right service options to meet new ridership needs.