The coronavirus pandemic is a crucible moment for micromobility.

Every company that rents scooters or bikes must decide whether to forge ahead during lockdown, providing a smaller number of trips to people who urgently need them, or slash service and hope to live to fight another day.

Ford’s micromobility division, Spin, has chosen the path less traveled among its peers, keeping its fleet running in the face of COVID-19. Its mission, it says, is to help the frontline workers who stock the supermarkets and staff the hospitals, as well as the billions of people who are quarantined but need to go out for supplies, to travel safely. But what are the financial and public health consequences of staying active during a pandemic?

On our next Triple M webinar, at 10AM PT (1PM ET) on April 16, Spin co-founders Euwyn Poon and Derrick Ko will discuss their decision to keep their fleet online and why they believe scooters are essential to a functioning society.